According to a poll, financial incentives are essential to European hoteliers’ attempts to go green. More than 1,040 executives and managers in the European lodging industry participated in the study, which revealed that 42% of participants thought that tax and financial incentives were necessary to create a more environmentally friendly model.

A third of respondents, or European hoteliers, felt that better access to money and financing is essential for achieving green mobility targets in addition to financial incentives. A third of participants affirmed the importance of technical and operational support as being advantageous.

The growth of environmentally friendly practices among European hoteliers is also influenced by education, as indicated by the 31% of respondents who highlighted the significance of further training and skill enhancement.

Based on data from Booking.com, Statista, and the European Accommodation Barometer Summer 2023, 29% of participants think that having simpler access to sustainability certifications and labels will help them accomplish their environmental goals. Another important component that is mentioned is understanding what the customer expects, as stated by 28% of respondents.

In general, executives and managers in the European lodging industry view improved access to knowledge, training, and skill development as crucial, with an additional 28% emphasizing this point.

Travelers’ enthusiasm and desire to travel in 2023 will be influenced by environment and climate change, according to a survey by Ipsos, the Holiday Barometer for Europ Assistance. This opinion is especially noteworthy among respondents from France (49 percent), Italy (55 percent), and Portugal (61 percent), who reported that their excitement for travel has been moderately impacted by climate change.

According to the same study, travelers who are Portuguese or French are more inclined to deliberate over their trip plans; the largest proportion of respondents indicated that they would prefer to avoid particular nations when making vacation plans (French: 71 percent, Portuguese: 76 percent). Furthermore, a majority of Italians (63%) and Portuguese (72%), tend to favor travel to nearby locations.

Czech Republic (58 percent), France (57 percent), Italy (56 percent), Poland (53 percent), Portugal (76 percent), and Spain (52 percent) respondents said they tended to steer clear of crowded areas when it came to their travel preferences. This preference for less congested locations is consistent with Booking.com’s data, which shows that two EU locations and the small seaside Albanian city of Vlorë rank as the top two trending destinations for 2024.